THE SPA ESSENTIALS EBOOK SERIES

 

SE 500 - Finding Spa Clients Everywhere
Spa Client Acquisition and Retention Money Back


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... especially right in front of you! There is a successful method to building and retaining a loyal customer base.

In this ebook you will learn the methodology to cultivate and renew your client relationships effectively using a minimal amount of resources and letting your clients work for you to attract new customers.

The simple but efficient tools introduced here and applied on a regular basis will build the client base that you want while caring for an existing one.

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This book addresses the most important question of any business: How to get customers and how to retain them!

Too many businesses in the spa industry fail to plan how to address this core question and therefore pursue a hit and miss strategy or none at all proclaiming: “offer and they will come”. While a certain number of lucky businesses actually manage to attract a sufficient amount of clients to stay afloat this way, the majority of those without a functioning strategy will not, and those who make it will certainly let a significant amount of their potential go to waste by not spending enough time and effort on this part of their business plan.

Others resort to copycatting and doing the “run of the mill” marketing – yellow pages, ad in the local newspaper, a flyer and a sign on the sidewalk etc. Whatever rears its head in a convincing manner, they roll the dice and see what their money gets them. While some of these initiatives certainly might work - if they are not designed with intent they will only have limited effect and you might never even know why they worked.

For this reason this book emphasizes the need and first discusses the process of developing a strategic plan before anything else to establish, boost and retain your revenue base (customers) - a prerequisite for a solid, viable business into the future.

The hypothesis and experience underlying the recommendations in this book are summarized in the subtitle “Finding spa clients everywhere” which implies that they are literally everywhere. An advantage that is often not recognized is that they are right in front of you!

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It seems hard to imagine that this investment would not pay itself thousandfold, even if you use only a fraction of the information!

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