Spa Pros

THE SPA ESSENTIALS EBOOK SERIES

Easily Increase Your Revenue
Money-Making Spa Product and Service Presentation

Only at Spa Pros: $14.90
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With all the effort invested into creating an attractive ambience and menu, presentations are the often neglected but necessary component of a successful sale.

In this ebook we look at increasing revenue by presenting our services and products consciously so that they sell better.

With relatively little effort we can use what we have to create a more profitable environment that is also more fun for staff and owners.

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I do not know if we sometimes share the same experience, but one of the things that often bother me after a spa visit is the inconsistency of the total experience. Yes, by far the most important component - and what I am usually focused on - is the treatment itself and in particular the talent and expertise of the service provider who delivers it. And if that experience is not satisfactory, no amount of pleasure through a friendly receptionist or availability of high-quality amenities will offset the disappointment.

But if the treatment is at least satisfactory or even better elicits a “good to great” response, then the overall experience that is embedded for example in a pleasant reception, expert consultation, relaxing environment and an exit that welcomes a return, can certainly have a significant influence when it comes to spending more money and committing to future spending (for example by booking the next service).

If the quality of the treatment has to take on the role of not only exhilarating the client but also has to compensate for the deficits of the surrounding experiences, then as spa operators we not only lose potential revenue but also might well fail to convert this client into a regular patron of our facility, which is where our real profit lies. Spas promise the “whole” experience, not just to deliver a treatment. That is so already for many, and will increasingly become the client’s expectation in the years to come.

The “spa experience” is not limited to a water-feature, clean towels and “spa” music in the background. It is growing to include the personal relationship, attention on achieved results and the consistency of the experience during a multi dimensional event that is deemed valuable by the client. Consciously designing the whole spa experience, monitoring quality and consistently improving the process, including the micro-steps of the treatment – these actions offer a significant leverage in increasing revenue touching many levels of the business.

As individual weaknesses are ironed out the overall level of quality goes up and the perceived value increases. Perceived value translates directly into revenue.

This book is about increasing revenue by improving the quality of the experience by focusing on improving the individual steps of the process; the presentation and delivery of your services and products. Whether you are in the planning stage of your spa or individual practice or fully operational, ask yourself first if all the stages the customer experiences are seamless, integrated and consequently equally strong.

It seems hard to imagine that this investment would not pay itself thousandfold, even if you use only a fraction of the information!

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